St. Thomas Announces NIL Partnership with Athletic Solutions

MIAMI GARDENS, Fla. - The St. Thomas University Athletic Department announced a new partnership with Athletic Solutions to create a new avenue for Bobcat student-athletes to capitalize on Name Image Likeness (NIL) through a modern, scalable e-commerce experience. 

The upgraded platform introduces a streamlined shopping experience featuring customizable merchandise and premium officially licensed apparel and accessories. Built to support athletic departments of all sizes, the new system provides expanded merchandising opportunities while strengthening fan engagement and athlete brand visibility. 

"We are excited to partner with Athletic Solutions to provide our student athletes with another opportunity to generate NIL revenue," Senior Vice President Bill Rychel said. This partnership will expand our athletes' ability to utilize another NIL platform that is different from other opportunities that they have had in the past, while also engaging fan support." 

"Our new partnership with Athletic Solutions is going to promote more opportunity for our student athletes and help them generate NIL revenue through their very own personalized athlete specific player shops." Director of Athletic Compliance Tyler Thomas said. 

Fans of the Bobcats can visit the STU Storefront and purchase the latest gear, created by Athletic Solutions.

Key features of the new platform include a fully redesigned online fan shop experience with expanded product assortments, dedicated stores for each student-athlete with unique branding and curated merchandise collections, customizable apparel options that allows fans to celebrate the Bobcats, mobile-optimized shopping and simplified checkout functionality, and scalable infrastructure designed to support multi-sport athletic programs. 

The enhanced fan shop platform is now live and available to Athletic Solutions partner programs across the country. 

This launch reflects Athletic Solutions' continued investment in technology and merchandising strategies that empower athletic programs to grow their retail presence and connect more meaningfully with their communities. 

Athletic Solutions delivers innovative retail and merchandising solutions for colleges and universities nationwide. With a focus on athlete empowerment, brand consistency, and modern e-commerce strategies, the company helps athletic departments maximize fan engagement while delivering high-quality merchandise to their communities.